There may be an inside track for authors who wish to be published.
It won't be easy to get there and your story telling has to appeal to those as an intended target
Publishers Weekly
Chinese online retail giant Dangdang to open 1000 bookstores in 3 years | CRI http://pwne.ws/1PTkk1P

For those who already understand the ins and outs of publishing in paper format it will tough enough getting a foot in the door. Others who have only published via the web such as Amazon and like, a steep learning curve will be required.

Keep in mind for every movie star one sees up on the big screen there are ten thousand other wanabe who didn't make it. Authors are even worse. For every Tom Clancy there are twenty thousand authors who didn't make it. One never knows unless they give it their best shot. Don't mortgage the house, the kids, cash out the savings and one's future to find out. Use common sense rather than foolish ego to fuel one's desires.

Life is meant to be lived, not worn until it is worn out.
always,
Barb